Course Descriptions

Course NumberCourse TitleCreditsDescriptionCompetencies
MKT135Content Marketing3Students become familiar with the various strategies and tools companies and agencies use to implement content marketing systems and campaigns. In particular, this course explores the use of the websites, blogs, search engine optimization, lead generation forms, email, analytics and social media within the construct of the marketing function. Prerequisite: MKT 110 or MKT 121 or Instructor's Approval Loading...