Course Descriptions

Course NumberCourse TitleCreditsDescriptionCompetencies
MKT110Principles of Marketing3Marketing effectively and efficiently results in better customer loyalty, higher share of customers, relief from margin erosion, and higher customer satisfaction. Explore strategies used to get, keep and grow customers. Theoretical concepts blend with real-world applications in the areas of planning, decision-making, consumer behavior, ethics, product, price, distribution, promotion, service and international marketing.Loading...
MKT115Business-to-Business Marketing3Presents functional methods of business-to-business marketing. Examines all forms of wholesaler service and manufacturer type marketing activities.Loading...
MKT121Digital Marketing3Students will become familiar with the various strategies and tools companies and agencies use to implement digital marketing campaigns. In particular, this course explores the use of the Web, social media, mobile devices, search engines, analytics software and digital broadcast media for marketing.Loading...
MKT131Social Media Marketing3Students learn how companies use social media for marketing. Specifically, students engage with the most popular social media platforms used by companies and marketing agencies. Learn how to build and execute a social media plan that is integrated within a broader marketing plan that includes digital and traditional media. Loading...
MKT135Content Marketing3Students become familiar with the various strategies and tools companies and agencies use to implement content marketing systems and campaigns. In particular, this course explores the use of the websites, blogs, search engine optimization, lead generation forms, email, analytics and social media within the construct of the marketing function. Prerequisite: MKT 110 or MKT 121 or Instructor's Approval Loading...
MKT140Selling3Emphasizes the "consultative style" of personal selling. Covers the importance of establishing good relationships, finding prospect needs, providing a solution to these needs, and closing a high percentage of sales interviews.Loading...
MKT145Sales Management3Expands on the selling process by training the trainer in functional aspects of sales force management. Emphasis on recruitment, selection and training procedures, motivation, group presentations and meeting management; compensation plans, territory management, forecasting and performance evaluation.Loading...
MKT150Principles of Advertising3Provides a broad overview and hands-on application of advertising and promotion. Topics include advertising objectives and strategies, appropriate media selection and creative development for effectively reaching a target market with a promotional message.Loading...
MKT160Principles of Retailing3Examines the retail business environment including an overview of retail businesses and trends, career opportunities, retail strategies, merchandising, human resources, supply chain management and customer service.Loading...
MKT182Customer Relationship Mgmt3Customer Relationship Management is a systematic marketing process used by customer and client-driven organizations around the world. Using CRM software, companies can effectively track buying activity and target customers more effectively with sales, service and marketing efforts. This course includes an overview of CRM concepts and case studies of companies with successful CRM programs.Loading...
MKT184Customer Service3Designed to make students aware of the value and reliance that a company places on its Customer Service Representatives. Emphasis is placed on developing skills that enable students to effectively work with external as well as internal customers. Self-management techniques are also included to enhance the retention of a positive attitude in the workplace.Loading...